Every summer is always the peak period of some sunscreen products sales, but the price of some sunscreen products and skin care products are so high, then you may try to use sun umbrella to isolate ultraviolet rays, this is the new trents of umbrella industry in recent years. The new star of umbrella industry “Septrainbow” has become a hot commodity. In the e-commerce festival last month, the personalized umbrella became a hit and became a “popular lucida” in the umbrella industry.
In 2018, the first style sun protection compact umbrella series was launched, which featured “double-layer umbrella canopy + L.R.C coating” as a product feature, and it became popular on the market very soon. According to the official website, the LRC coating is a technological coating with a UV blocking rate of 99%. The heat insulation and shading are much higher than ordinary vinyl coatings. Due to the outer layer is presented with a black canopy and personalized patterns printed inside, also called “DIY umbrella”.
At the beginning of its founding, Septrainbow was positioned as a mid-to-high-end professional sun protection umbrella, taking the fashionable and high-value route. Most importantly, it supports the truely personalized customization, print the patterns, photos or designs as the customer’s requested; Even if there are only 1 piece. So it has great brand recognition.