Septrainbow Industry & Trade Co.,Ltd. is an integrated manufacturer & exporter specialized in manufacturing Umbrella, Apparel and Footwear, which has more than 30 years experience; The factories are located in Xiamen, China. We manufacture high quality and fashion umbrella, apparel and footwear for many customers in worldwide, including many well known retailers, wholesalers, Distributor, importer and promotional & gift suppliers. The products we designed and produced are well appreciated by their purchasers.
Currently we provided OEM and custom service !
Our advantage is that New Products Design and Development, and meantime ensure the stability of quality; Our design & sales teams are constantly research the market and develop new targeted products.
Since the date set up, Septrainbow, according to the purpose of “quality first and seeking perfect”, has been emphasizing internal management of enterprise and after-sales service, paying attention to the request of each customers, synthesizing each factors, manufacturing more creative and beautiful and durable high-quality products. Our factory has passed PVH audit, BSCI, SEDEX, ISO9001, ISO14001, OHSAS18001 Audit etc. Relying on these, we have owned a very high reputation and credibility.
Became an respectable and excellent supplier
Respect | Trust | Growth
Xiamen Septrainbow International Trade Co., Ltd.
(Import and Export)
Xiamen YongFeng Umbrella Co., Ltd.
Septrainbow Apparel Co., Ltd.
Septrainbow Footwear Co., Ltd.
Feature: Iridescent colour changes with light and angle.
- Printing: As your designs
- OEM: Yes
Visit more: http://www.septrainbow.com
According to the 2017 China Woman’s Consumption Survey, more than half of women believe that their income levels are comparable or similar to their spouses, and nearly half of women’s personal consumption accounts for more than one-third of household income. The change of “Women’s Day” to “Goddess Day” and “Queen’s Day” originated from the university campus and became a marketing tool for businesses to cater to women, especially young women – almost all businesses have abandoned the word “women” in marketing copywriting, which is replaced by “Queen” and “Goddess”. The above interesting changes are also the performance of domestic women’s economic status and consumption levels.
In this context, female consumption has spawned a new term “her economy”, which refers to the unique economic circle and economic phenomenon formed around women’s financial management and consumption. According to PR Newswire’s data on nearly 20,000 corporate news articles published by Chinese companies in the past year, in 2019, the “her economy” market will face new consumption upgrades, and female consumers are pursuing higher quality products and services, while stimulating companies with “her economy” as the main market to continuously innovate products and marketing concepts. In view of the considerable potential of China’s female economic market, it has become a top priority for businesses to understand and grasp the female consumer preferences and trends under the tide of “her economy”.
1. Behind the “actively single” is the enthusiasm of Chinese women’s economic independence. “Her economy” is growing rapidly.
According to the “China Women’s Development Program (2011-2020)” published by the National Bureau of Statistics, the proportion of female employed persons in the whole society in 2016 was 43.1%, exceeding the target of 40%. According to the 2017 China Women’s Consumption Survey Report, 52.4% of women believe that income levels are comparable/similar to their spouses; financial independence and income growth have gradually released female consumer demand, and nearly half of women’s personal consumption accounts for more than 1/3 of household income. According to the “Airbnb China Women’s Community in China” report, in 2018, Chinese female landlords accounted for more than half of the total number of landlords. The data released by Airbnb in early March also proves the economic status of women from the side.
The result of women’s economic independence is the rapid growth of “Her economy”. Jingdong Data Research Institute’s “Female Consumer Report – 2017 Jingdong Women’s Book” pointed out that from 2014 to 2016, the number of female users who placed orders in Jingdong on the “double 11” day increased more than four times, and the consumption increased nearly 5 times. The “Double 11” report published by the E-Commerce Research Center showed that female consumers contributed nearly 70% of the total online retail sales of nearly 254 billion yuan that day. According to estimates by Guotai Junan and other securities companies, it is expected that by 2019 this year, the overall market size of “her economy” is expected to reach 4.5 trillion yuan. In the eyes of the industry, the strong female consumer demand market has become the “wind in the mouth” of the continuous growth of the consumer industry, and female consumers have also become the main force to promote the continued growth of the future economy.
2. As “Appearance value economy” blowout, beauty makeup and medical beauty market continues to be sought after.
Coco Chanel once said, “A woman who does not spray perfume has no future.” The word may represent the direction of “Her economy” growth. Beauty is the nature of women.
In the field of beauty makeup, consulting firm and accounting firm previously released a report showing that the global beauty makeup industry sales in 2017 had reached 412 billion euros, and the compound annual growth rate from 2012 to 2017 is 3.9%. The agency predicted that the global beauty makeup industry would grow further in the future, with a compound annual growth rate of 5%, and annual sales would exceed 500 billion euros by 2021. Among them, skin care products accounted for about 27% of the total sales of the global beauty makeup industry, amounting to 111.24 billion euros, and makeup products of 57.68 billion euros.
In addition, China has developed into the largest market for masks in the world. In 2017, China’s mask market has successfully up to 20 billion Yuan sales, accounting for 47% of the global mask market. According to the China Industrial Research Institute, the mask market in China will be growing rapidly in the next few years and it is estimated that the Chinese facial mask retail market will exceed 30 billion Yuan in 2022.
In addition to beauty makeup, “Appearance value economy” has also made medical beauty gradually popularized. The data from ISAPS (International Society of Aesthetic Plastic Surgery) confirms that China has become the third largest medical beauty country in the world, after the United States and Brazil.
3.Women are more willing to meet their “exquisite life”.
With the continuous improvement of the economic level, modern women are gaining recognition for their personal values by pursuing a more qualitative life. From the past family consumption to upgrade to personalization, to pursuit fashion, exquisite, healthy life, comprehensive intelligence and so on. The consumption structure of the multiple demand trends together is a feature of “Her economy.” The research report of Essence Securities shows that the pursuit of value and quality has gradually become the main theme of women’s consumption in the new era. Therefore, in order to meet the change of the female consumers’ psychology and consumption habits, businesses have begun to pay more attention to the brand value and story meaning behind the goods.
4. Female groups have become important participants and promoters of tourism, and the hotel industry is deeply concerned about female preferences.
The booming “Her economy” has also increased the number of women’s travels and expenses per year. The data shows that the average annual travel frequency of female users has increased from 3.4 times in 2015 to 5.7 times in 2017, and the average annual travel cost has increased from 2,424 yuan in 2015 to 4,680 yuan in 2017.
The latest statistics from the Mama Travel Network also show that the proportion of women in the tourist user portrait is 58.6%, and the total number of female users in the 18-34 age group accounts for more than 60%. In addition, orders for two or more people accounted for 74.4% of the total, and short-distance tourism orders for 1-3 days accounted for 60.29%. It can be seen that the female group is becoming an important participant in tourism, and the accompanying and short-distance travel is increasingly sought after.
“Airbnb China Women’s Community in China” report released in March this year also pointed out that female travelers also play a decisive role in travel. More than half of travel bookings are dominated by women, especially for outbound travel bookings, which are mainly done by women.
Among them, from the perspective of travel destinations, the top ten domestic travel destinations for female travellers include Shanghai, Chengdu, Chongqing, Beijing, Guangzhou, Hangzhou, Nanjing, Xi’an, Xiamen, Suzhou. The top ten favorite overseas and Hong Kong, Macao and Taiwan cities that female travellers most like include Osaka, Hong Kong, Tokyo, Bangkok, Taipei, Kyoto, Seoul, Chiang Mai, Phuket, Kuala Lumpur.
In short, whether it is to meet the material needs of female consumers, or to meet the spiritual needs, in the face of “Her economy”, businesses in various industries have been changing according to changes in the market, from the perspective of women, to deeply segment the market, to enrich the female consumer market, to study and develop new products, to provide more personalized and humanized goods and services, and continuously to enhance the market experience of “Her economy”. The reason is that the prospect of “Her economy” is extremely attractive – the Economist Intelligence Unit EIU released the Asian Women Online Shopping Research Report in 2014, which mentioned that there are 41% of Asian women, who will also buy something for their family when they found themselves buying too much, due to guilt. In mainland China, the proportion of women who buy something for their husbands, children and parents owing to guilt is 67%. Even the sense of lingering can be a driving force of consumption It shows the huge potential of the female consumer market. It is no wonder that Ma Yun said: “Women will become the real consumer dominaters in the future, now it is just beginning.”
The colors of pattern will be changed when umbrella get wet.
Everyone has one or two broken umbrellas in their homes. Some of them are not too bad, so people is not willing to throw it away. But it is inconvenient to use when it rains. In fact, the old umbrella is also very useful. As long as the design of the whimsy, the waste umbrella can also be turned into wealth. Stylish and beautiful !
The famous “Rain Lane” has a saying: “Holding a oil-paper umbrella, I wander alone in a long, long and lonely rain alley. I hope to meet a lilac-like girl with a grudge”. Just like the scene described in the article, in such a beautiful rainy season, a favorite umbrella is indispensable. But over time, it was either destroyed or used, or the enthusiasm for it gradually disappeared, and it was finally put on the corner that no one cares.
It is better to renovate the umbrella that has never left the hand, and let the old umbrella re-glow. Here are some ways to teach you how to turn old umbrellas into wealth.
1. Flower Vase
The umbrella vases are very popular in all the streets. Its making steps are very simple, just to remove the ribs and keep the shaft and the canopy, put a few bunches of flowers or dried flowers inside, then tie a beautiful bow in the middle of the umbrella, a beautiful bouquet is made successfully !
By removing the umbrella handle and hanging it on the wall, you can store all kinds of clothes and bags, saving money and saving the land. Comparing to the boring white wall, it not only adds a beautiful landscape to the wall, but also plays a good decorative effect. And the handles of each umbrella can be bound up, one-line arranged, it looks extra eye-catching.
3. Drying Rack
It is also a very good idea to remove the canopy and keep the whole umbrella frame. They can be attached to clips to dry small items, such as towel, underwear or socks.
If you think that the fluorescent lamp at home is too lonely and dull, you can give it an umbrella. Compared to the chandeliers that are very expensive, after the decoration of the umbrella to the lamp, the home has been upgraded a lot of grades and styles.
5. A dress that won’t get wet
The design of the umbrella can be described as a variety of styles, and the patterns of the umbrella canopy are also very novel and interesting. In this way, it is very nice to make the umbrella fabrics into a beautiful short skirt, with the stylish small floral pattern, to wear on the body is not only fashionable, but also will not get wet in the rain.
6. Restaurant Decoration
Want to add the romantic atmosphere to your meal? The old umbrella can be described as a good tool to add emotion. The transparent umbrella with lace and crystal charms will immediately become the most eye-catching decoration in the restaurant. In addition, the white umbrella is very suitable for matching in the simple style. The air fishing notes make the umbrella have the different fun.
Oil-paper umbrella is one of the traditional handicrafts in China. It is a kind of paper or cloth umbrella originating from China. It is also spread to all parts of Asia such as North Korea, Vietnam, Thailand, Japan, etc., and developed oil-paper umbrellas with their local characteristics. In addition to it’s the daily necessities as umbrella, the oil paper umbrella is also an indispensable item for wedding etiquette. In traditional Chinese weddings, When the bride walks out of the sedan, the matchmaker will cover the bride with a red oil paper umbrella to keep away evil spirits. At the traditional Japanese wedding, oil-paper umbrellas are also used in the ancient wedding in Ryukyu.
In religious celebrations, it is often seen that the oil-paper umbrella is used as a shelter on the sedan. It is the meaning of perfection, as a symbol of people sheltering the sun and rain and keep away evil spirits. At present, most of the umbrellas used in daily life are Brolly, and oil-paper umbrellas are mostly sold to tourists as works of art.
Among them, Jiangnan classical production process is the representative of oil paper umbrella. Fenshui oil-paper umbrella factory is the only remaining Craft paper umbrella factory in China that maintains tung oil and stone-printing traditional craftsmanship. The traditional production technique of Fenshui oil-paper umbrella factory is praised by experts as “the living fossil of Chinese folk umbrella art”, and it is also the only one “National intangible cultural heritage” in the oil-paper umbrella industry.
Chinese making umbrellas have a long history, and the earliest umbrella was invented by Lu Ban’s wife, Yun. The oil paper umbrella is a traditional daily umbrella for the Chinese nation. It has been used for more than 1,000 years. Umbrella frame is made by hand-cut bamboo strips, and canopy is a lint paper coated with natural waterproof tung oil. The oil paper umbrella is one of the earliest umbrella in the world. It is made by hand and all materials are natural. It is the crystallization of the wisdom of the ancient Chinese. Oil paper umbrellas were spread to Japan and North Korea in the Tang Dynasty, and oil paper umbrellas were called “Tang Umbrellas” in the early days of Japan.
The process of making traditional oil-paper umbrellas is very cumbersome and relies entirely on manual work. There are folk sayings: process 72.5 steps.
The approximate steps are as follows:
1. Pick the finest bamboo
2. Make frame: cut the ribs, and carry out the necessary technical treatments such as water immersion, drying, Then drill, splicing the frame, threading, installing the shaft and the handle.
3. Canop: stick the cutted paper to the frame, trim, modular shape, solarization.
4. Painting: painting all kinds of art patterns on the canopy, then drying.
5. Oiling: Finally, the cooked tung oil is brushed on the canopy. After canopy completely dry, then oil paper umbrella can be used.
All procedures are manual from bamboo cutting to drawing patterns, no machine. The use of materials is also keep in the traditional mode, in order to maintain the charm of its ancient method; and refusing industrialization.
The beauty and elegant of oil paper umbrella, other umbrella products are never comparable with it.
Umbrella is the most commonly used consumer product in everyday life. I believe that everyone has at least one or more pieces umbrellas. For personalized consumers, umbrellas should not be used only to keep up the rain; So personalized umbrellas are pursued by many peoples. For example, custom and printed their own designs on umbrellas; There are many types of umbrellas, such as golf umbrella, folding umbrella, reverse umbrella, transparent umbrella, windproof umbrella and so on. Among them, golf umbrella and folding umbrella are the most common.
The most common golf umbrella has auto golf umbrella and manual golf umbrella. The biggest feature is that they are the straight pole and have larger umbrella canopy. The rainproof effect is better when the rain is heavy, but since the umbrella canopy is too big, when it encounters strong wind umbrella can’t always be held steady; For this drawback, umbrella manufacturers have developed the humanized design of windproof golf umbrella to solve this problem. They have made improvements for canopy: using double layer canopy, the wind can pass through the gap between the double layer umbrella canopy; Meanwhile, the canopy keep in waterproof feature.
Structure of golf umbrella and main materials
Size: The smallest size of golf umbrella is arc 46’’, the largest is arc 65’’
Umbrella material: polyester, pongee, nylon; Besides, fabric also can add UV coating to achieve sun protection.
Umbrella frame: metal and fiberglass; fiberglass rib is higher toughness than metal
Handle: Straight handle, curved handle
Opening way: Manual open, automatic open, auto open and auto close
Printing: silk screen, thermal transfer or digital printing; Digital printing has the better printing effect, but the price is also the highest.
Umbrella shaped: Usually, most of the umbrellas are round shaped, and some of them are difference in shape, such as heart-shaped and rectangular and so on.
New Version Golf Umbrella
Today, Mainly introduced a new version golf umbrella – telescopic golf umbrella, which is the largest revolutionary innovation in the umbrella industry in 2018. We knew that golf umbrella is straight pole, and larger the size, the length of the golf umbrella will be longer. For example, the length of largest size of golf umbrella is about 120cm. It is too inconvenient to carry since it is too long. Telescopic golf umbrella with retractable rib technology; The ribs can be telescoped automatic when closed, the closed length is only 82CM, which is much shorter than the same size ordinary golf umbrella, easier to carry. Double layer fabric & windproof design with auto open, With the humanization handle design makes the user comfortable.
The latest telescopic golf umbrellas come in two umbrella shapes, one is round and another is rectangular; they are all equipped with the latest telescopic technology and windproof design.
Among them, the rectangular shape of the golf umbrella, and the unique shape design, may easily accommodate two people; At the same time, it is also a practical backpack umbrella, when you adjust an angle, it will becomes a rain-proof backpack umbrella, keeping the rain away from your backpack ! The double-layered umbrella canopy can be freely matched with different colors and printing designs, making the umbrella looks more personalized and beautiful.
Christmas coming soon… So exciting ! What’s your christmas gifts ? Or What kind of Christmas gifts are you planning to give for your family and friends ?
DIY personalized christmas gifts is a good option, Such as an unique personalized umbrella – Revese umbrella, Newest safe close design compact umbrella; Printed your unique design, It’s unique gift for her, for him.
Or is shared gifts for two persons – Two person couple umbrella, It’s brand new collection in 2018, See now
In recent days, many birdwatching enthusiasts in Xiamen city are keeping watch at the eastern waters of Xiang’an, and the annual winter migratory bird migration drama is staged here. At present, the main characters are Calidris alpina. Inverted Umbrella They are stand densely on the tidal-flat area. When they take off, almost cover the sky. “It’s too spectacular. It makes me feel a little dizzy.” A bird watching enthusiast.
This kind of shocking scene will continue to appear next. At present, most of the winter migratory birds “spearhead” have already arrived in Xiamen, and will reach the peak in early December. In recent years, the ecological environment of the eastern seas and surrounding areas of Xiang’an has been stable overall, and the types and numbers Personalized Umbrellas of winter migratory birds that have come to winter each year have remained basically stable.
Birds are densely packed on the tidal-flat area
A group of about 10,000 pieces
At 3:00 o’clock in the afternoon yesterday, bird-watching enthusiasts came to the eastern waters of Xiang’an and kept their presence in the place where they did not disturb the birds, waiting for the appearance of migratory birds. Soon, the sea began to recede and the tidal flats slowly emerged. Soon, a group of Calidris alpinas appeared on the surface of the sea. After flying a few laps, they landed neatly on the tidal flat. In just five minutes, there were five groups of Calidris alpinas flying from a distance. The number of groups are vary, some were forty or fifty, and some were more than one hundred. Birdwatching enthusiasts say that this is only their “first troop”, and the big troops are yet to come.
As the seawater continues to recede, the area exposed by the tidal flat is growing. About ten minutes later, there were a group of Calidris alpinas flying from far into the sky, the quantity are several times more than the previous ones. Soon after, the beach was covered with dense Calidris alpinas. A bird-watching enthusiast couldn’t help but sigh: “Too much, I feel a little dizzy.”
Birdwatching enthusiasts told us that the five groups of Calidris alpinas belonged to the “scouts”. They first came to understand the safety of the feeding place. Once the safety was confirmed, all the birds of the ethnic group would be notified to come for foods. If there is danger, you will be notified that you will not come over temporarily.
According to rough estimates, there should be nearly 10,000 waterbirds at this time, of which 80% are Calidris alpinas.
Freedom without being disturbed
Everyone maybe very curious. When the tide is low, the Calidris alpina will go to the tidal flats for foods. So where are they standing after the tidal flats are flooded ?
The senior member of the Xiamen Bird Watching Association has found one of the habitats of Calidris alpina. This is a pond located at the seaside of Cai’an in Xiang’an district. The pond looks very big, the area is at least a few dozen hectares, close to at the seaside, the water level in the pond remains basically unchanged. There is a embankment in the middle of the pond, which is made up of silt in the pond. Apart from the owner of the pond, few peoples go up.
At first glance, the embankment is unremarkable, and there is no difference between other ponds on the beach. If you look through a telescope, you will find the difference. Under the telescope, those dense gray spots are actually Calidris alpinas, dense as an ant colony, they jump up and Reverse Umbrella down, and the sound of the cymbals floats in the wind. They are free to behave without being disturbed.
For winter migratory birds, foraging is important, and the most important thing is habitat, which is that where to stays after rising tide. These habitats must conform to such standards: It should not be too far from the feeding ground, the surrounding environment is safe and concealed, and the space should be large enough. This pond of Cai Cuo meets these requirement.
Some will stays in Xiamen, and some will keep flying goes to south.
Farthest to fly to Australia
Through the telescope, it can be seen that the upper body feathers of Calidris alpina aconite are gray and the abdomen is white (the abdomen is black during non-breeding). They ran and stopped on the tidal flats, moving quickly and agilely. They hunted for food while they were running. From time to time, the black curved mouth was inserted into the tidal flat to explore the food. It was like a bird that “Catch up with the tide”. Where the seawater retreated, they went to find out foods. Some of the birds after eating even played with water, like taking a shower.
The Calidris alpina were moved from Siberia all the way south, and some of them stayed in Xiamen for a short time. It is expected to stay for about a week. After replenishing physical fitness, they will continue to migrate southward and fly to Australia as far as possible. Some of them will stay in Xiamen for the winter. Last Thursday, the “big forces” of Calidris alpina arrived in Xiamen. They may be grouped this week, some of them will stay, and some will continue to fly to south.
Various waterfowls will be together here
More big troops are already on the way
In the groups of Calidris alpina, we also saw a small number of winter migratory birds such as Calidris tenuirostris, Tringa nebularia, Tringa totanus, Charadrius leschenaultii, and Pluvialis squatarola. Waterfowls like to gather in groups, and once they are in danger, they can “Delivery information” each other. And they fly intensively, and they also create visual interference to natural enemies such as the eagle.
In addition, we also observed other winter migratory birds such as Larus saundersi, Red-headed Gull, Black-tailed gull, the white-shouldered pheasant, Common Buzzard, Eurasian Kestrel, Grey Plover, and Far Eastern Curlew in the eastern waters of Xiang’an. Among them, Far Eastern Curlew and Numenius arquata were listed as endangered species and near-risk species by the 2017 edition of the Chinese Birds List.
“The vast majority of winter bird’s ‘first troops’ have arrived in Xiamen. If want to observe the ‘big army’ of other winter migratory birds, we have to wait for the temperature to drop again. According to the records of previous years, it is expected that the “big troops” of migratory birds will arrive in early December and wintered in Xiamen.