Things To Consider When Buying A Straight Umbrella Or Parasol

A straight umbrella is basically a collapsible parasol, like the typical outdoor umbrella you find in many classic movies. There are several different designs to choose from when you look for the right outdoor umbrella or doorman parasol that suits your personal standards. The umbrella may not be as large and dramatic as a traditional umbrella, but it will make for a great accessory when you need one.

The basic design is a very simple collapsible canopy with a fold down pole attached to it. It is typically used for protecting small people from sunlight. You may also use a straight parasol if you are going to be carrying something larger and heavier than the umbrella.

If you have children that are small, you will not need the straight umbrella, especially if they are going to be at a playground. However, if you are taking them to the beach or to the park, an umbrella will provide the protection that they need. They can be safely protected from the suns harmful rays, while you enjoy a nice hike in the rain forest or picnic area.

When you buy a parasol or folding umbrella or umbrellas with pictures, you will often find some great designs for you. These can include a variety of different colors, shapes and styles. There are also numerous different types of materials to pick from, and each of these provides a very unique umbrella for your needs.

If you are going to be outdoors for an extended period of time, then you will probably want to buy an umbrella that has UV protection. This will help protect your umbrella from fading out. You can also add some padding to the umbrella, to provide additional protection. If you are going to be spending time in areas that have a lot of wind, then you will want to make sure you buy an umbrella with extra wind resistance built in to it.

It is always a good idea to buy an umbrella or parasol that is easy to clean. Some parasols will come with an attached rain gutter for easy cleaning, and maintenance.

The color that you get when you buy your umbrella will depend a lot on what type of environment you live in. You will probably want to pick a color that will complement the surroundings. For instance, if you live in an area that is sunny most of the day, you will not want to get an umbrella that is blue, but one that is orange, red or green, because it will be too harsh for the sun.

It is a good idea to buy an umbrella that is easy to assemble. You will not want to have to worry about it falling down on you if you are having to move it around all day.

Many times, you can use your patio umbrella as a table during the day, or you can use it as a shade in the evening. if you want to relax and feel protected from the heat. The umbrella is very convenient when you want to take a break, enjoy the weather, or even to cook.

“Her Economy”: Five Trends in the Background of New Consumption Upgrade

According to the 2017 China Woman’s Consumption Survey, more than half of women believe that their income levels are comparable or similar to their spouses, and nearly half of women’s personal consumption accounts for more than one-third of household income. The change of “Women’s Day” to “Goddess Day” and “Queen’s Day” originated from the university campus and became a marketing tool for businesses to cater to women, especially young women – almost all businesses have abandoned the word “women” in marketing copywriting, which is replaced by “Queen” and “Goddess”. The above interesting changes are also the performance of domestic women’s economic status and consumption levels.

In this context, female consumption has spawned a new term “her economy”, which refers to the unique economic circle and economic phenomenon formed around women’s financial management and consumption. According to PR Newswire’s data on nearly 20,000 corporate news articles published by Chinese companies in the past year, in 2019, the “her economy” market will face new consumption upgrades, and female consumers are pursuing higher quality products and services, while stimulating companies with “her economy” as the main market to continuously innovate products and marketing concepts. In view of the considerable potential of China’s female economic market, it has become a top priority for businesses to understand and grasp the female consumer preferences and trends under the tide of “her economy”.

1. Behind the “actively single” is the enthusiasm of Chinese women’s economic independence. “Her economy” is growing rapidly.

According to the “China Women’s Development Program (2011-2020)” published by the National Bureau of Statistics, the proportion of female employed persons in the whole society in 2016 was 43.1%, exceeding the target of 40%. According to the 2017 China Women’s Consumption Survey Report, 52.4% of women believe that income levels are comparable/similar to their spouses; financial independence and income growth have gradually released female consumer demand, and nearly half of women’s personal consumption accounts for more than 1/3 of household income. According to the “Airbnb China Women’s Community in China” report, in 2018, Chinese female landlords accounted for more than half of the total number of landlords. The data released by Airbnb in early March also proves the economic status of women from the side.

The result of women’s economic independence is the rapid growth of “Her economy”. Jingdong Data Research Institute’s “Female Consumer Report – 2017 Jingdong Women’s Book” pointed out that from 2014 to 2016, the number of female users who placed orders in Jingdong on the “double 11” day increased more than four times, and the consumption increased nearly 5 times. The “Double 11” report published by the E-Commerce Research Center showed that female consumers contributed nearly 70% of the total online retail sales of nearly 254 billion yuan that day. According to estimates by Guotai Junan and other securities companies, it is expected that by 2019 this year, the overall market size of “her economy” is expected to reach 4.5 trillion yuan. In the eyes of the industry, the strong female consumer demand market has become the “wind in the mouth” of the continuous growth of the consumer industry, and female consumers have also become the main force to promote the continued growth of the future economy.

2. As “Appearance value economy” blowout, beauty makeup and medical beauty market continues to be sought after.

Coco Chanel once said, “A woman who does not spray perfume has no future.” The word may represent the direction of “Her economy” growth. Beauty is the nature of women.

In the field of beauty makeup, consulting firm and accounting firm previously released a report showing that the global beauty makeup industry sales in 2017 had reached 412 billion euros, and the compound annual growth rate from 2012 to 2017 is 3.9%. The agency predicted that the global beauty makeup industry would grow further in the future, with a compound annual growth rate of 5%, and annual sales would exceed 500 billion euros by 2021. Among them, skin care products accounted for about 27% of the total sales of the global beauty makeup industry, amounting to 111.24 billion euros, and makeup products of 57.68 billion euros.

In addition, China has developed into the largest market for masks in the world. In 2017, China’s mask market has successfully up to 20 billion Yuan sales, accounting for 47% of the global mask market. According to the China Industrial Research Institute, the mask market in China will be growing rapidly in the next few years and it is estimated that the Chinese facial mask retail market will exceed 30 billion Yuan in 2022.

In addition to beauty makeup, “Appearance value economy” has also made medical beauty gradually popularized. The data from ISAPS (International Society of Aesthetic Plastic Surgery) confirms that China has become the third largest medical beauty country in the world, after the United States and Brazil.

3.Women are more willing to meet their “exquisite life”.

With the continuous improvement of the economic level, modern women are gaining recognition for their personal values by pursuing a more qualitative life. From the past family consumption to upgrade to personalization, to pursuit fashion, exquisite, healthy life, comprehensive intelligence and so on. The consumption structure of the multiple demand trends together is a feature of “Her economy.” The research report of Essence Securities shows that the pursuit of value and quality has gradually become the main theme of women’s consumption in the new era. Therefore, in order to meet the change of the female consumers’ psychology and consumption habits, businesses have begun to pay more attention to the brand value and story meaning behind the goods.

4. Female groups have become important participants and promoters of tourism, and the hotel industry is deeply concerned about female preferences.

The booming “Her economy” has also increased the number of women’s travels and expenses per year. The data shows that the average annual travel frequency of female users has increased from 3.4 times in 2015 to 5.7 times in 2017, and the average annual travel cost has increased from 2,424 yuan in 2015 to 4,680 yuan in 2017.

The latest statistics from the Mama Travel Network also show that the proportion of women in the tourist user portrait is 58.6%, and the total number of female users in the 18-34 age group accounts for more than 60%. In addition, orders for two or more people accounted for 74.4% of the total, and short-distance tourism orders for 1-3 days accounted for 60.29%. It can be seen that the female group is becoming an important participant in tourism, and the accompanying and short-distance travel is increasingly sought after.

“Airbnb China Women’s Community in China” report released in March this year also pointed out that female travelers also play a decisive role in travel. More than half of travel bookings are dominated by women, especially for outbound travel bookings, which are mainly done by women.

Among them, from the perspective of travel destinations, the top ten domestic travel destinations for female travellers include Shanghai, Chengdu, Chongqing, Beijing, Guangzhou, Hangzhou, Nanjing, Xi’an, Xiamen, Suzhou. The top ten favorite overseas and Hong Kong, Macao and Taiwan cities that female travellers most like include Osaka, Hong Kong, Tokyo, Bangkok, Taipei, Kyoto, Seoul, Chiang Mai, Phuket, Kuala Lumpur.

In short, whether it is to meet the material needs of female consumers, or to meet the spiritual needs, in the face of “Her economy”, businesses in various industries have been changing according to changes in the market, from the perspective of women, to deeply segment the market, to enrich the female consumer market, to study and develop new products, to provide more personalized and humanized goods and services, and continuously to enhance the market experience of “Her economy”. The reason is that the prospect of “Her economy” is extremely attractive – the Economist Intelligence Unit EIU released the Asian Women Online Shopping Research Report in 2014, which mentioned that there are 41% of Asian women, who will also buy something for their family when they found themselves buying too much, due to guilt. In mainland China, the proportion of women who buy something for their husbands, children and parents owing to guilt is 67%. Even the sense of lingering can be a driving force of consumption It shows the huge potential of the female consumer market. It is no wonder that Ma Yun said: “Women will become the real consumer dominaters in the future, now it is just beginning.”

Source from: https://www.septrainbowshop.com