The data refreshing record of “double 11” shows a consumption upgrade in China

On November 11th, 2018 Shopping Carnival, the e-commerce platform gave a consumption list that set up a new record.

Under the seemingly simple data, it has been a huge historical change in Chinese society since the reform and opening up 40 years ago, and the accompanying consumption upgrade.

First of all, this change stems from the continuous growth of the Chinese economy and the continuous income increase of Chinese people. In 2009, China’s e-commerce transaction volume was close to RMB4 trillion. By 2017, this figure reached RMB29 trillion, an increase of more than 6 times. The bigger background is that China’s GDP in China was RMB35 trillion in 2009, and in 2017, China’s GDP exceeded RMB80 trillion for the first time.

November 11th, 2018 Shopping Carnival

In this “double 11” activity, the number of middle and high-level consumers who consumed more than RMB1,000 was significantly higher than the population below RMB1,000. The heavy consumer groups who consume more than RMB5,000 have continued to increase their growth rate for two consecutive years, and the growth rate is 3.4 times that of the RMB500-RMB1000. This not only means that the consumption power of the mainstream consumer groups of the Internet post-80s and 90s will increase with economic growth, also means that with the development of smart phones, Internet consumption of middle-aged and older people over 50 years old is released. The older people naturally have stronger spending power.

The total turnover reflects the changes in Chinese economy and reflects the escalation of consumption, which is already a commonplace. More interestingly, the structural changes in the transaction dataactually reflect deeper structural changes behind China’s consumption upgrades.

Ten years of “double 11” data shows that apparel, shoes and bags have always been the most expensive category in online consumption. However, in the five years from 2013 to 2017, the proportion of this category showed a downward trend, and more transactions were distributed to 3C digital, home improvement furniture, beauty care and other sub-categories.

This change first came from the intergenerational changes of the Internet population. The Internet population in China started from post-80s. Today, they are all in middle age. Compared to post-90s with the more obvious personal preferences, the post-80s consumption structure and consumer goods category will naturally change.

From the consumption data of this “double 11” activity, it reflects more family meaning. Among the 3C digital categories such as maternal and child consumption, home improvement furnishings, and home appliances, the post-80s group has higher consumer preferences than other age groups. The prices are more expensive for the Personalized Umbrellas products of maternal and child, home improvement, 3C digital. Naturally it also drive the upgrade of the entire consumption.

Urbanization process drives China’s consumption structure upgrade

A more profound change than the intergenerational change is that China’s urbanization process has already shown a structural impact on Chinese consumption.

In 2013 in China, for most people, eating and wearing are no longer a problem. Apparel, shoes and bags are more of a manifestation of their own consumer needs. Then,does the decline in the proportion of clothing and shoes in the total turnover reflect the decline in the demand of Chinese people to show their own? No. The real reason is that with the intergenerational changes and the development of China’s urbanization, the Chinese people’s view of consumption has turned and upgraded.

A person’s hobby for football, travel, and electronic products was actually developed during adolescence. This requires not only money, but also the support of external environment, education quality and other resources. Urbanization, because of its scale effect, provides multiple factors.

When a generation that grew up in urbanization became the main force of consumption, the psychological satisfaction and spiritual enjoyment that they pursued have surpassed the stage of using clothing and shoes to show their own. They turn to tourism, sports, electronic products, hand-made and other categories. Therefore, the leisure Reverse Umbrella service consumption has been a hot spot in recent years.

The popularity of tourism products is a typical example of the rise of this type of consumer power. For example, a person in charge of an Internet travel platform said that the outbound travels dominated by young groups, such as the reservations for tickets for the World Inverted Umbrella Cup, La Liga, Premier League and NBA, have increased significantly. A very simple truth is that the love for La Liga, the Premier League, and the NBA, is generally derived from adolescence and requires a holistic atmosphere.

It is not difficult to imagine that their consumption will be more diversified with the growth of post-00s. The cultivation of adolescence will lead to a wider range of consumer interests in adulthood, such as the collection of LEGO, collection of musical instruments, art and so on.

From this perspective, the current phenomenon of China needs to find the answer from 30 years ago. The current “double 11” data not only reflects the overall growth of the Chinese economy, but also reflects China’s urbanization process and the structural changes of the population.

http://www.septrainbowshop.com

What’s your dream in the childhood ?

Everyone has their own dreams, someone wants to be a sportsman, someone wants to be a scientist and someone wants to be a teacher, or a boss or president or train driver… My younger sister’s dream is become a boss of candy store, because she likes to eat candy, Haha ha ! But, my dream is to be a good doctor.

When I was sick in my childhood, it was raining heavily at that day, my mother hold an worn golf umbrella in the rain and took me to the hospital. The doctor was a beautiful aunt. She asked me carefully the condition and carefully gave the prescription for me. The warm smile and the kind words let me often thought of her. The doctors relieve the pain for patients. On the operating table, they are concentrated and meticulous, standing there for several hours, or even a dozen hours. When the patient is dying, they keep the day and night in front of the bed for patients and relatives to give them the hope.

I also want to be a life-saving doctor. I know to achieve this dream, I have to pay a lot of effort. How many people are paying hard work and sweat in order to realize their dreams, . Fu Lijuan, in order to achieve her dream of skydiving, trains very hard for a few years. For the brain disabled son, a mother spares her time to know the stave and then teaches her son to play the piano. Her dream is to let her son get better. Under her patient guidance, her son improves day by day. In order to achieve my dream, from now on, I have to study hard to overcome all difficulties. I have to learn when others are playing games and I should have the knowledge to remember firmly now, so as to lay the solid foundation for my dreams. In the road leading to the dream, just believe that there is a reward for a hard work. As long as I work, my dream will be able to achieve.

If my dream is really fulfilled to become a doctor, I must be responsible to relieve the pain for the patients. Healing the wounded and rescuing the dying are my target. To treat each patient wholeheartedly.

This is my long-standing “doctor dream”, which encourages me to study hard and is my spiritual motivation.

What’s your dreams in the childhood ? That is a good memory in the childhood. Welcome to share and discuss….

http://www.septrainbowshop.com

Windproof Golf Umbrella With Newest Telescopic Rib Technology

Features:

Windproof Golf Umbrella Auto Open, Newest Version ! With Septrainbow Newest Telescopic Rib Technology, 56” arc double layer windproof golf umbrella, the ribs can be telescoped automatic when closed, The closed length is only 82cm, which is much shorter than the ordinary golf umbrella of same arc size, easier to carry.

More details on Youtube:  

OEM :   http://www.septrainbow.com

Windproof Golf Umbrella with Telescopic Rib Design

 

Sun Parasol Brand – Sunbella

Sunbella Parasol

Sunbella is a excellent brand in parasols industry, the company is based in Perth, Australia’s sunniest capital city. They are a mum and daughter team who believe peoples should be able to enjoy their outdoor lifestyle, protect themselves from the sun, and feel good at the same time. Based on this idea, they found and developed the perfect parasol brand – Sunbella. Mother Jillian is an incredibly caring and empathetic person, and daughter Casey is an beautiful and excellent designer.

Sunbella won the Business Excellence category of the National AusMumpreneur Awards for 2015, the 2015 Stirling Micro Business Award. Meanwhile, In 2016, The couples, Prince Charles, Prince of Wales and his wife, Camilla, Duchess of Cornwall visited the State of Western Australia; The department of Premier and Cabinet gave the Sunbella Parasol to the Duchess as the gift.

How to choose the best sun parasol ? Sunbella is a great option.

Compact Reverse Umbrella

http://www.septrainbowshop.com

About Personalized Customization

Personalization refers to the users involvement in the design process of the product, print the specified patterns, designs or text onto the specified product, and the user obtains a customized product with a strong personal attribute or a product or service that matches his or her personalized needs.

Follows the pace of fashion the result is often abandoned by fashion. With the continuous development of luxury goods in the world, more and more luxury goods can be produced in large quantities in factories, and luxury goods are no longer synonymous with noble, rich and luxurious. Of course, brands will not be shackled, and they have already extended their affect to personalization on the fashion front. Diversify the custom style and make it a fashion and a trend. Customization has become the latest definition of luxury.

Windproof Two Person Couple Umbrella

With the progress of the times, the network has grown into the people’s work and life. For the average consumer, luxury goods are no longer a dream, because they can customize the personalized products they like on network, even if it is just a normal consumer goods, such as umbrellas, gifts, shoes, clothing and so on; And cheap price, stylish and durable. This is the charm of personalized customization !

Customization is the improvement of corporate brand quality and culture, and it is also the richer and more reliable connotation of the enterprise in the process of building the brand culture system. For consumers, customizing any products are a very enjoyable life experience, not to show off wealth, not to be a status symbol. In this world, everyone has their own fashion passwords, and standardized and large-scale products can never be able to express themselves perfectly, and the “Customization” trend has emerged.

Simply put, Personalization customization is that provide a unique product or service based on the specific needs of customers.

Personalized Reverse Folding Umbrella

Fashion “Exclusive”
“Customization” has become a simple and fashionable lifestyle. Consumers purchased luxury goods is not only a demand for product functions, but also a focus on self-emotion. It can be said that customization itself is also an expression of the lifestyle of a particular consumer group.

“Showing The Self” is not a simple slogan. Putting it into practice is the best choice for fashionistas. To be the most unique and enjoy the “exclusive” service is exactly what many consumers dream of. The process of Consumers customize make their personality stand out.

The Concept of Personalized Customization
Each brand has the different understanding for personalized customization concept, such as Septrainbow®, a umbrella manufacturer and personalized umbrella online provider : an desire to ask the innovations, an dream to chase personality, a style of understanding fashion, a way of feeling life.

Personalized Umbrella Customization
Umbrella is a part of the customization industrys, but more and more popular with consumers in personality, especially is female consumers; Umbrella customization has become a popular fashion lifestyle; Most traditional umbrella sellers or factories have minimum order quantity, But the number of personalized customization is often small, or even only one, So these traditional suppliers will be difficult to meet the individual needs of consumers. However, Septrainabow Corp – A trailblazer in personalized umbrella innovations, they can meet these customer’s requirements. One day, some chasing personalized consumers find them. These consumers want some favorite DIY personalized umbrellas, to have their life details on the umbrella , to make their own creative works on the umbrella, to have a commemorative photo on the umbrella, like the childhood memory, and so on. It’s Fantastic idea! Their personalized umbrellas include:  Personalized reverse umbrella, Personalized reverse folding umbrella, Couple umbrella and Rainproof backpack umbrella and Fan umbrellas etc, and also provide online personalized customization service.

Rainproof Backpack Umbrella

In addition to umbrellas, there are many products that can be customized, such as clothing, gifts, backpacks, etc. In short, Personalized customization is fashion trend of the times.

http://www.septrainbowshop.com

Who should the umbrella give?

                            ladybug’s Umbrella

 

 

 

 

 

 

 

 

One day, the frog, the tortoise, the duckling and the ladybug go for a walk in the park together. Suddenly, the sky was clouded and the heavy rain crazy black sky drop from the clouds, like the collapse of. The animals can only go on to walk in the rain.

The small animals passed the kitten’s house, and the kitten saw it and rushed into the house to take out the umbrella and said to the frog: “This reverse umbrella is loaned to you!” It is beautiful and very durable. The frog said: “No, I am not afraid of the rain.” The kitten said to the little turtle. : “Little turtle, lend this umbrella to you!” The little turtle said: “No, my shell is my best umbrella.” At this time the duckling came over and the kitten said to the duckling: “Duckling, This umbrella is loaned to you!” The duckling said: “No, thank you. I am a swimmer; The ladybug is most afraid of rain, you can lend the umbrella to the beautiful ladybug !” So the kitten gave the umbrella to the cute ladybug. The ladybug said in a row: “Thank you, I think i need it.”

http://www.septrainbowshop.com